How to master investor-readiness

Female founders digital fundraising

29. May 2020

"Who would've thought that we could kick off our third batch in sweat pants? Yesterday…

Our Vision: online platform for startups

10. April 2020

We aim at bringing together first-time fund-raisers and founders who have been through the process to enable a knowledge exchange on getting access to investors. We are working towards transparency in benchmarking startup transactions in the region so that you know with confidence what a sound valuation for your startup looks like, with whom to compare and what is standard. We educate and provide a knowledge hub and tools for approaching investors professionally.

What we do in our video-portrait

13. March 2020

Hundreds of start-up documents, written with great dedication and commitment, go to the investors' paper trash every day, and business ideas accompany them. How can you be the exception? Find out what we do to help you master this challenge.

Who we are in our video-portrait

26. February 2020

Who is behind key2investors and why did these experts decide to create their own platform for investment readiness? What does a start-up founder benefit from the website and how can he best use all the content and tools? You can find out more in one of our three short introduction videos.

Avoid these typical mistakes when writing your investment teaser

21. February 2020

While it is easy to write down the questions, it is really hard to come up with good answers - and we see founders struggling with it over and over again. Let's take a look at the typical mistakes and how you can avoid them!

Ask the Investor with Business Angel Bernd Krczal

22. September 2019

Ask the investor with Business Angel Bernd Krczal. Learn from the investors themselves what they expect, how they decide, what influences startup valuation and tipps on approaching investors.

How to Write the Perfect Startup Investment Teaser

7. June 2019

The short answer? By putting in the effort and preparing well. Sorry if we just…

Venture Capital Valuation Method for Startups

6. June 2019

The Venture Capital Valuation Method (VCM) is a useful valuation method for establishing the pre…

The First Chicago Method Explained

3. June 2019

Coming up with the right and exact valuation for your startup is difficult. It is…

Risk Factor Summation Method Explained

15. May 2019

The Risk Factor Summation method (RFS) is a rough pre-money valuation method for early-stage startups.…

How Female Founders Can Increase Success in Investor Meetings

6. March 2019

Raising venture capital can be a difficult and frustrating experience. Even if you have a…

Are early stage startup valuations fixed or individual? How investors like Frank Thelen see that.

22. January 2019

I spent some days in Latvia in January 2019 on training B2B startups in an…

Fundraising 101: How to Become Investor-Ready

18. January 2019

It is easy to feel overwhelmed when you start looking for an investor for your…

Understanding startup valuation: How to prepare for your first investor meeting

15. December 2018

As my mother always said, It takes money to make money. But particularly for early-stage…

5 Actions for Female Founders When Raising Venture Capital

4. September 2018

Too few female-led startups are getting investor-funded when this message kept coming up in various startup…

Startup company valuation methods: what you need to know to make the best choice

4. June 2018

Valuation methods for startups differ substantially from the valuation methods that established companies use, in large part because startup values are based on research and forecasts, rather than a company?s established financial trends. Choosing the most relevant valuation method for your startup can be a challenge, as each company is unique and requires methods that best represent you. So how do you choose? This brief overview will help you differentiate between a wide range of valuation methods for startups so that you can find the method that results in the best representation of your company. Achieving investor readiness for your startup starts right here.

We get you into investor meetings

22. September 2017

Founders face many challenges when scaling their startups. Fundraising is one of the main critical problems that need to be solved. We get you into investor meetings. Being a first-time fundraiser and having to approach investors raises some questions we help you answer. This is why and how we support you and who we are.

Scorecard Valuation Method

15. February 2017

What is the Scorecard Valuation Method? The Scorecard Method is a valuation method based on…