Get Your First Investor
key2investors.com is a platform for startup founders who want to get their first investor. We provide guidance, tools and templates for your fundraising process. Get started!
Goldilocks by Rokas Niparavicius via unsplash license usage for free even commercially
Follow the process for investor-readiness
The key2investors platform supports your fundraising process with a structured 5-step approach that takes you from defining your strategy all the way to setting up your outreach process. The five main elements of this approach are:
- Strategic alignment
- Financial planning & Cash need
- Startup valuation
- Investor profiling
- Contacting process
Calculate a valuation for your startup
Learn about the different startup valuation methods in the Guide section and confidently use the startup valuation tools to calculate a plausible valuation range for your company.
- Scorecare Valuation tool
- Risk Factor Summation Valuation tool + virtual:lab
- Venture Capital Method Valuation tool + virtual:lab
Benefit from templates and guides
Prepare your own startup investment teaser based on the template in our guide. Build on the outlined structure and use the suggestions for wordings to create your own tailor-made investment teaser.
Use checklists to assess your investor-readiness
The investor-readiness checklist covers the five most relevant areas for successful fundraising: from founder team alignment to financial plan and company valuation.
Answering these questions before you start contacting investors will give you a good idea of the relevant topics that you need to think about.
Ready for negotiations? Use our negotiation-readiness checklist if you are already starting to prepare for your first negotiation with investors.
Video lessons help you to quickly understand the core concepts
virtual:lab videos are designed to help you quickly understand the core concepts behind the main elements of the investor-readiness process.
You can start with a high-level overview or go deep and focus on just the elements of the process that you need.
virtual:labs combine relevant knowledge with actionable best-practice recommendations and give you valuable tips and tricks.
Get individual feedback in live Q&A sessions
Join one of our regular live Q&A sessions or book your individual slot. Get feedback or ask anything you want to know about the investor-readiness process.
Features that help founders convince investors
Knowledge
Tools
Documentation
Data
Feedback
Labs
What our users think of key2investors
We really appreciate the great help and tips we received during Investor Dynamics training. The valuable feedback and hands-on approach, gave us a clear picture, what activities are most important for us and how to execute them!
Oliver Sögel
Co-Founder Consorto
Marketplace for Commercial Real Estate in Europe
I just re-watched your videos - they are fantastic! Thank you so much for such a structured and "templates-based" attitude! Also lots of great insight about how an investor thinks during the Q&A sessions.
Victoria Gerukh
CEO at uTrigg
Thank you very much for your time and valuable insights.
Nikiara Purmambietova. Chief product manager – itsBeat
Thank you, Petra, for great insights on investor relations topic!
Alona Belinska. Online Pre-accelerator program manager at Startup Wise Guys
Really good!
The virtual_lab was very informative with a lot of useful things to make a better approach to investors.
Guillaume B., Technology Officer of easyfeed.io
Petra helped us in structuring the key message and all relating documents for finding venture capital for a newly founded start-up in the field of green chemicals. Petra also provided us contacts and venture opportunities for our mission. We totally appreciated Petras very experienced, well skilled but still hands-on way of working with us. Petra is perfectly capable of sensing what her customers really need. We really learnt a lot! Thank you Petra.
Petra Wolkenstein has supported and consulted us in several phases in a very professional way. Working together has been excellent when looking for new investors. She matched us with qualitatively valuable and very suitable investors. Her cross-border investor network is truly extensive. Many thanks for your excellent and proactive support!
Selling a company is a complex process. When I was looking for a buyer to exit my company, the experience of the consulting team helped a lot. In the end, the professional teaser documentation and the invaluable negotiation support were decisive for the sale.
Start getting investor-ready
On key2investors.com you’ll find everything in one place. No need to read yet another startup blog about getting an investor!
- Benefit from our structured guide based on a proven process
- Use startup valuation tools and our investor database
- Create your investment teaser based on our template and guide.
- Learn with virtual:lab videos
- Book live Q&A sessions to get answers to all your questions
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