Petra Wolkenstein has supported and consulted us in several phases in a very professional way. Working together has been excellent when looking for new investors. She matched us with qualitatively valuable and very suitable investors. Her cross-border investor network is truly extensive. Many thanks for your excellent and proactive support!
Features that help startups convince investors
How we support startups in capital raising
How capital raising for startups works
First things to do
Capital raising for startups is a complex task that takes on average 6 to 9 months. to get invited to a first meeting depends on good preparation. Addressing the right potential investors with a self-explanatory and very condensed summary is key to get successfully through the first check-up. Attractive and productive investors are overwhelmed by about 200 unsolicited investment proposals sent over per week. You need to stand out, address potential targets with a very personal message, best via warm contacting.
Well prepared into discussions and negotiations
When you manage to get through first meetings, preparation for the upcoming meetings and negotiations is key, whether it covers reasonable projections, well though-through drivers of your business case, having good benchmarking material and an easily-understandable and believable explanation of your serviceable addressable market and unique selling proposition. You know how much of your startup you are prepared to give as a share to an investor, how you will invest the capital raised and for how long it will last in a worst case scenario. To be able to discuss your valuation, you have done your research and valuation exercises yourself.
For investors, negotiations are daily business
To be able to negotiate term sheets, again, preparation for each and every meeting is key. It covers any off-the-table tactics (whom to talk to, process set-up, etc.) as well as defining your interests and your best alternatives. Starting from your first assessment of the investor’s interests you develop options to suggest during discussions.
If you have come that far, you do not want to disappoint during due diligence when investors have a thorough look at your data, documentation, legal set-up and technology.
Considering the critical elements of a 6-9 months process will make you succeed with the suitable profile of investors.
What our users think of key2investors
Selling a company is a complex process. When I was looking for a buyer to exit my company, the experience of the consulting team helped a lot. In the end, the professional teaser documentation and the invaluable negotiation support were decisive for the sale.