Follow the process for investor-readiness
The key2investors platform supports your fundraising process with a structured 5-step approach that takes you from defining your strategy all the way to setting up your outreach process. The five main elements of this approach are:
- Strategic alignment
- Financial planning & Cash need
- Startup valuation
- Investor profiling
- Contacting process
Calculate a valuation for your startup
Learn about the different startup valuation methods in the Guide section and confidently use the startup valuation tools to calculate a plausible valuation range for your company.
- Scorecare Valuation tool
- Risk Factor Summation Valuation tool + virtual:lab
- Venture Capital Method Valuation tool + virtual:lab
Benefit from templates and guides
Prepare your own startup investment teaser based on the template in our guide. Build on the outlined structure and use the suggestions for wordings to create your own tailor-made investment teaser.
The start-up ecosystem is a difficult environment. Not only is money from investors scarce, but there is also an imbalance in knowledge between investors and founders of start-ups.
When you start thinking about bringing investors on board and preparing your documents, you will realize that this is a first for you and a core business for investors. You may learn the process and how it works by trial and error and from other founders, but often time is a luxury we cannot afford.
This is why we have created key2investors: To offer you a central contact point where you can find out everything you need to know, exchange information with other founders and use proven tools to prepare the investor.
Start getting investor-ready
On key2investors.com you’ll find everything in one place. No need to read yet another startup blog about getting an investor!
- Benefit from our structured guide based on a proven process
- Use startup valuation tools and our investor database
- Create your investment teaser based on our template and guide.
- Learn with virtual:lab videos
- Book live Q&A sessions to get answers to all your questions
Use checklists to assess your investor-readiness
The investor-readiness checklist covers the five most relevant areas for successful fundraising: from founder team alignment to financial plan and company valuation.
Answering these questions before you start contacting investors will give you a good idea of the relevant topics that you need to think about.
Ready for negotiations? Use our negotiation-readiness checklist if you are already starting to prepare for your first negotiation with investors.
Video lessons help you to quickly understand the core concepts
virtual:lab videos are designed to help you quickly understand the core concepts behind the main elements of the investor-readiness process.
You can start with a high-level overview or go deep and focus on just the elements of the process that you need.
virtual:labs combine relevant knowledge with actionable best-practice recommendations and give you valuable tips and tricks.
Get individual feedback
in live Q&A sessions
Join one of our regular live Q&A sessions or book your individual slot. Get feedback or ask anything you want to know about the investor-readiness process.
Features that help founders convince investors
What our users think about key2investors
“Hi, once again Petra 🙂 Thank you for such an energetic and in all senses absolutely excellent and highly valuable SWG QA session. ”
Ievgen Iosifov
EnderTuring
“Hello Petra!
Thank you so very much for the SWG Q & A session.
That was hilarious!”
Daniil Filin
Co-Founder Progoolka
(…) As one of the participants – Eric from Recovery Companion put it: “The program was an invaluable resource of information for our startup, empowering us to understand all facets of the startup journey and giving us the opportunity to pitch Recovery Companion to a diverse and engaged audience. We are extremely grateful for being included in the program and more importantly, for creating new friendships with our startup peers and the Wise Guys team.”
Big thanks to our mentors: Patrick Collins, Petra Wolkenstein, Mario Krivokapic, Forian Kendler, Oscar Sanjuán Martínez, Jasmina Popovska and the SWG alumni & team.
Startup Wise Guys
Online Accelerator
Petra did one of the best workshops when we were participating in the Startup Wise Guys program. She is an expert in negotiations. Her help and suggestions in terms of our company strategy were extremely valuable. Thank you!
Rodion Salnik
Co-founder of Casers
We really appreciate the great help and tips we received during Investor Dynamics training. The valuable feedback and hands-on approach, gave us a clear picture, what activities are most important for us and how to execute them!
Oliver Sögel
Co-Founder Consorto
Marketplace for Commercial Real Estate in Europe
I just re-watched your videos – they are fantastic! Thank you so much for such a structured and “templates-based” attitude! Also lots of great insight about how an investor thinks during the Q&A sessions.
Victoria Gerukh
CEO uTrigg
Thank you very much for your time and valuable insights!
Nikiara Purmambietova
Chief Product Manager itsBeat
Thank you, Petra, for great insights on investor relations topic!
Alona Belinska
Online Pre-accelerator Program Manager Startup Wise Guys
Really good! The virtual_lab was very informative with a lot of useful things to make a better approach to investors.
Guillaume Boulbes
Technology Officer easyfeed.io
Petra helped us in structuring the key message and all relating documents for finding venture capital for a newly founded start-up in the field of green chemicals. She also provided us with contacts and venture opportunities for our mission. We totally appreciated her very experienced, well-skilled but still hands-on way of working with us. Petra is perfectly capable of sensing what her customers really need. We really learnt a lot! Thank you, Petra.
Alexander Svejkovsky
CFO AIT Austrian Institute of Technology
Petra Wolkenstein has supported and consulted us in several phases in a very professional way. Working together has been excellent when looking for new investors. She matched us with qualitatively valuable and very suitable investors. Her cross-border investor network is truly extensive. Many thanks for your excellent and proactive support!
Valentin Jilch
CMO Handcheque
Selling a company is a complex process. When I was looking for a buyer to exit my company, the experience of the consulting team helped a lot. In the end, the professional teaser documentation and the invaluable negotiation support were decisive for the sale.
Karin Haffert
Ex-Owner Beechange
Our partners share our values and support startups
Key2investors News
Key2Investors and how to bring your accelerator online
Thank you very much for mentioning Key2investors in the Jumpstart article “How to bring your accelerator online”! The “Lockdown Issue” focuses on the challenges and solutions of the COVID -19 crisis so it is really something worth reading.
Startup ecosystem building – DEEPSEA Program
We supported DEEPSEA in its ecosystem builder online program with our key2investor module on investor profiling and investor-readiness process. See what this was about.
Debunking the fundraising process with GrowF
“Who would’ve thought that we could kick off our third batch in sweat pants? Yesterday we celebrated the start of our first fully digital accelerator program💥 We are happy to welcome 9 female-led startups from 5 different countries and various…
Start getting investor-ready
On key2investors.com you’ll find everything in one place. No need to read yet another startup blog about getting an investor!
- Benefit from our structured guide based on a proven process
- Use startup valuation tools and our investor database
- Create your investment teaser based on our template and guide.
- Learn with virtual:lab videos
- Book live Q&A sessions to get answers to all your questions