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Get suitable investors on board

Professionalize your
funding process

Become investor ready

How capital raising for startups works

First things to do

Capital raising for startups is a complex task that takes on average 6 to 9 months. To get invited for a first meeting requires excellent preparation. Addressing the right potential investors with a self-explanatory and condensed summary is key to get successfully through the first check-up.

Attractive and productive investors are overwhelmed by about 200 unsolicited investment proposals sent over per week. You need to stand out and address potential investors with a very personal message, best done via warm contacting.

Go well prepared into discussions and negotiations

When you manage to get through first meetings, preparation for the upcoming meetings and negotiations is key.  Whether it covers reasonable projections, well thought-through drivers of your business case, having good benchmarking material and an easily-understandable and believable explanation of your serviceable addressable market and unique selling proposition.

You know how much of your startup you are prepared to give as a share to an investor, how you will invest the capital raised and for how long it will last in a worst case scenario. To be able to discuss your valuation, you have done your research and valuation exercises yourself.

For investors, negotiations are daily business

To be able to negotiate term sheets, again, preparation for each and every meeting is key. It covers any off-the-table tactics (whom to talk to, process set-up, etc.) as well as defining your interests and your best alternatives. Starting from your first assessment of the investor’s interests you develop options to suggest during discussions.

Final tasks

If you have come that far, you do not want to disappoint during due diligence when investors have a thorough look at your data, documentation, legal set-up and technology.

Considering all the critical elements of this 6-9 months process will make you succeed with the suitable profile of investors.

A One-Stop-Resource for Becoming Investor Ready

key2investors.com is for all entrepreneurs and founders who want to maximize their chances of getting funded by professionalizing their funding process.

We guide you with a step-by-step framework through the process of getting investor-ready.

Our Step-by-Step Guide

Prepare professionally

Sign up for the Pro package to get weekly emails with specific instructions and assignments that will guide you through the process of getting investor ready.

Our Database and Tools

Find investors and calculate valuation ranges

Sign up for the Basic package to use our investor database or to calculate a valuation range for your startup.

Features that help startups convince investors

Knowledge

Knowledge

Learn everything you need to know about the investment process.  Understand investors’ needs and address them professionally.

Data

Data

Get access to valuation data, benchmarks and best practices to help you get prepared and have the right arguments when discussing your startup.

Tools

Tools

We provide proven tools you can use quickly – including an extensive database for profiling investors, valuation methods and pdf-creators.

Feedback

Feedback

Collect feedback from coworkers, advisors and experts from the industry on your preparation, argumentation and documentation to get funded.

Documentation

Documentation

Generate a professionally looking teaser document for contacting investors. Use our templates as best-practice examples.

Labs

Labs

Join us and other startups in virtual labs to exchange and improve your knowledge and preparation for your fundraising rounds.

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