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Startup Academy Courses Online

Startup Fundraising Trainings

Our online courses are for founders who want to understand fundraising fast. Learn about the fundraising process and get investor ready.

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Templates and Guides

Get valuable inputs and use proven ready-to-use templates and guides.

Clear Understanding

You’ll have a clear understanding of each topic. This will help you to prioritize your work-load and develop a clear understanding of the next steps.

Quick Assessment

Use our automated self-checks and progress checklists to quickly assess where you stand.

Peer Feedback

Feedback from and exchange with your peers (other startups looking for investors) and experts in our Community.

Coaching on demand

We hold regular live Q&A sessions.  Ask anything you want to know! Or book your individual coaching session on the platform to discuss in private.

Easy access

Access free and paid startup academy courses just when and as it fits your needs.

Startup Academy Online Course

Prepare for the investor process professionally

Ideal for founders who are ready for action and want to get started with their preparation

Doubting what to do first and how to prepare for the upcoming process of talking to investors? What to expect? Set your focus right and see whether you are investor-ready.

What’s included

  • Explanation of the overall process
  • List of documents you need to prepare
  • Investor Readiness Self Check with individual recommendations
  • Investor Readiness and Project Plan Canvas for your individual use
  • Upload and track status on your Canvas

Understand the investor readiness process

How does a process look like? How do I prepare? What documents are necessary when? Understand the big picture of the investor readiness process here.


Investor Readiness Check

Are you ready for investors? Use the self-check for investor readiness to get your individual feedback on what still needs to be done before reaching out to investors.


Draft your Investor Readiness Project Plan

So, what is missing? What needs to be done? When will you do what? Is there enough time and when should cash be on the table? User the Canvas template and do your own investor readiness project plan.

Startup Academy Online Course

Defend your early-stage Valuation

Valulation Calculator Slide1

Ideal for founders who are ready for discussing their valuation with investors.

How do valuation and cash need fit together? Which valuation methods should I use? How do they work? How to calculate them? How to interpret results and understand them for negotiations? Understand the topic and use the calculation tools.

What’s included

  • How Cash Need and Valuation fit together
  • Details on how different early-stage valuation methods work
  • Tool to decide on the right valuation method
  • 3 Tools for early-stage valuation calculation (RFS, SCM, VCM)
  • Guidance on how to interpret results and show them

Understand early-stage valuation methods

How do Cash Need and Valuation fit together? Which valuation methods are right for my stage? How do specific early-stage valuation methods work and how do I calculate valuation?


Do the early-stage valuation

How do I select the right valuation method for my stage? How can I calculate my early-stage valuation? How do I interpret the results? Use our valuation calculation tools.

Startup Academy Online Course

Write your Investment Teaser

Investment Teaser Slide 4

Ideal for founders who are ready for action and want to get started with their preparation

What does a professional investment teaser look like? Understand which parts need to be included and see an example of how others have done it. Use the template and start writing your own investment teaser!

What’s included

  • Structure, language and expectation of investors
  • Template for the investment teaser (16 pages) with example text
  • Real world successful investment teaser example
  • Self-Check for reviewers to give feedback
  • Upload and peer review collection functionality

Understand the investment teaser

Why do I need an investment teaser? How does an investment teaser look like? What’s the investor language? What is a good structure?


Create your investment teaser document

How should I go about writing the investment teaser? Understand how to use the template. Go step-by-step through the template and start creating your investment teaser. If you have doubts about the content in one chapter, use our detailed help on chapters.


Get peer feedback with our framework

Now that I have written my investment teaser, is it good? Can people and potential investors understand it well? Can I be challenged and can someone give me structured feedback? Use our feedback possibility with a structured feedback template to collect improvement areas from your peers.

Go from Understanding to Doing

Startup Academy online courses help you understand the investor readiness process. Each online course explains one topic so you can plan your next steps.

We combine these elements to help you convince investors. So that your startup is worth investing in.

  • Expertise from 20 years of mergers & acquisitions projects,
  • Easy-to-use templates,
  • Actionable tips & tricks
  • Best-practice examples help you avoid common mistakes in the fundraising process

Get answers to your questions in regular live Q&A sessions

We hold regular live Q&A sessions online.  Get answers to all your questions while you are preparing your fundraising.

Get investor-ready

On you’ll find everything in one place. No need to read yet another startup blog about getting an investor!

  • Benefit from our structured guide based on a proven process
  • Use valuation tools and our investor database
  • Create your investment proposal based on our template and guide.
  • Learn with virtual:lab videos
  • Book live Q&A sessions to get answers to all your questions

Your trainer: 20+ years mergers & acquisitions expert

Petra Wolkenstein has been negotiating and calculating valuations for targets in Eastern Europe for more than 10 years. She has experience as an M&A manager in the Telecoms industry. Since 2012 she has been supporting and negotiating investor deals for startups in ASG and CEE with her experts company Konsultori. Her knowledge and experience is basis for our online courses which are held by her. She is also your reference person in the online Q&A sessions.

Find out more about Petra on her LinkedIn or on Konsultori.

Petra Wolkenstein

What our users think about key2investors


Incredible Bootcamp thanks to Startup Wise Guys! Now, entrepreneurs are more ready to scale their businesses and expand their startups to other countries.

3 Important Things that they learned:
– Lead generation strategies.
– Key Resources that every entrepreneur should have to scale.
– Pitching!

3 Takeaways:
– Think global at the beginning.
– You don’t need to leave your comfort zone but you have to expand your comfort zone.
– Create your all strategies before going global.

Pietro Lanzarini LinkedIn

TRAXIT graduates from SWG OPA!
With great honor and pleasure we received our Graduation Diploma from
Startup Wise Guys Online Pre Accelerator.
Big thanks to all SWG Team, and in particular Cristobal Alonso, Andrea Orlando, Asta Vasiliauskaite, Marta Madara Dundure, Karina Lapina, Andra Bagdonaitė and all
supporting and external Mentors for the highly valuable insights on Pitching, Company Values
and Purpose, Sales and Financials.
In particular Paola Gariglio, Juan Carlos Martinez Barrio, Petra Wolkenstein and Patrick Collins, among the others. We loved being there and being pushed to the limits! It was a rich and productive program. We also want to thank all our fellow startups founders, for the warm and encouraging atmosphere:
TourMyTable, OPERA, Voicemed, LokitTech, GOGOBeach, Tayra, Veraison Technologies, IntelliHearts, Shipping to go, Bryla, Non-zone.
We are now getting ready for a great new year. We will keep you posted!

Pietro Lanzarini
Ceo & CoFounder, Traxit

Andra Bagdonaite LinkedIn

It was great having you here Petra, thank you for all the support for the founders!

Andra Bagdonaitė
Associate & Program Manager, Startup Wise Guys

Ievgen Iosifov LinkedIn

“Hi, once again Petra 🙂 Thank you for such an energetic and in all senses absolutely excellent and highly valuable SWG QA session. ”

Ievgen Iosifov

Daniil Filin LinkedIn

“Hello Petra!

Thank you so very much for the SWG Q & A session.

That was hilarious!”

Daniil Filin
Co-Founder Progoolka

Startup Wise Guys Logo Copyright Startup Wise Guys

(…) As one of the participants – Eric from Recovery Companion put it: “The program was an invaluable resource of information for our startup, empowering us to understand all facets of the startup journey and giving us the opportunity to pitch Recovery Companion to a diverse and engaged audience. We are extremely grateful for being included in the program and more importantly, for creating new friendships with our startup peers and the Wise Guys team.”

Big thanks to our mentors: Patrick Collins, Petra Wolkenstein, Mario Krivokapic, Forian Kendler, Oscar Sanjuán Martínez, Jasmina Popovska and the SWG alumni & team.


Startup Wise Guys
Online Accelerator


Rodion Salnik

Petra did one of the best workshops when we were participating in the Startup Wise Guys program. She is an expert in negotiations. Her help and suggestions in terms of our company strategy were extremely valuable. Thank you!

Rodion Salnik
Co-founder of Casers

Oliver Sögel Profile Picture

We really appreciate the great help and tips we received during Investor Dynamics training.  The valuable feedback and hands-on approach, gave us a clear picture, what activities are most important for us and how to execute them!

Oliver Sögel
Co-Founder Consorto
Marketplace for Commercial Real Estate in Europe

Victoria Gerukh Profile Picture

I just re-watched your videos – they are fantastic! Thank you so much for such a structured and “templates-based” attitude! Also lots of great insight about how an investor thinks during the Q&A sessions.

Victoria Gerukh
CEO uTrigg

Nikiara Pumambietova

Thank you very much for your time and valuable insights!

Nikiara Purmambietova
Chief Product Manager itsBeat

Alona Belinska

Thank you, Petra, for great insights on investor relations topic!

Alona Belinska
Online Pre-accelerator Program Manager Startup Wise Guys

Guillaume Boulbes

Really good! The virtual_lab was very informative with a lot of useful things to make a better approach to investors.

Guillaume Boulbes
Technology Officer

Alexander Svejkovsky

Petra helped us in structuring the key message and all relating documents for finding venture capital for a newly founded start-up in the field of green chemicals. She also provided us with contacts and venture opportunities for our mission. We totally appreciated her very experienced, well-skilled but still hands-on way of working with us. Petra is perfectly capable of sensing what her customers really need. We really learnt a lot! Thank you, Petra.

Alexander Svejkovsky
CFO AIT  Austrian Institute of Technology

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