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Startup Academy Courses Online

Startup Fundraising Trainings

Our online courses are for founders who want to understand fundraising fast. Learn about the fundraising process and get investor ready.

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Templates and Guides

Get valuable inputs and use proven, ready-to-use templates and guides.

Clear Understanding

You’ll have a clear understanding of each topic. This will help you to prioritize your work-load and develop a clear understanding of the next steps.

Quick Assessment

Use our automated self-checks and progress checklists to quickly assess where you stand.

Peer Feedback

Feedback from and exchange with your peers (other startups looking for investors) and experts in our Community

Coaching on demand

We hold regular live Q&A sessions.  Ask anything you want to know! Or book your individual coaching session on the platform to discuss in private.

Easy access

Access free and paid startup academy courses just when and as it fits your needs.

Startup Academy Online Course

Prepare for the investor process professionally

Ideal for founders who are ready for action and want to get started with their preparation

Doubting what to do first and how to prepare for the upcoming process of talking to investors? What to expect? Set your focus right and see whether you are investor-ready.

What’s included

  • Explanation of the overall process
  • List of documents you need to prepare
  • Investor Readiness Self Check with individual recommendations
  • Investor Readiness and Project Plan Canvas for your individual use
  • Upload and track status on your Canvas
STEP 1 – UNDERSTAND

Understand the investor readiness process

How does a process look like? How do I prepare? What documents are necessary when? Understand the big picture of the investor readiness process here.

STEP 2 – MY STATUS

Investor Readiness Check

Are you ready for investors? Use the self-check for investor readiness to get your individual feedback on what still needs to be done before reaching out to investors.

STEP 3 – PLAN

Draft your Investor Readiness Project Plan

So, what is missing? What needs to be done? When will you do what? Is there enough time and when should cash be on the table? User the Canvas template and do your own investor readiness project plan.

Startup Academy Online Course

Defend your early-stage Valuation

Valulation Calculator Slide1

Ideal for founders who are ready for discussing their valuation with investors.

How do valuation and cash need fit together? Which valuation methods should I use? How do they work? How to calculate them? How to interpret results and understand them for negotiations? Understand the topic and use the calculation tools.

What’s included

  • How Cash Need and Valuation fit together
  • Details on how different early-stage valuation methods work
  • Tool to decide on the right valuation method
  • 3 Tools for early-stage valuation calculation (RFS, SCM, VCM)
  • Guidance on how to interpret results and show them
STEP 1 – UNDERSTAND

Understand early-stage valuation methods

How do Cash Need and Valuation fit together? Which valuation methods are right for my stage? How do specific early-stage valuation methods work and how do I calculate valuation?

STEP 2 – CALCULATE AND INTERPRET

Do the early-stage valuation

How do I select the right valuation method for my stage? How can I calculate my early-stage valuation? How do I interpret the results? Use our valuation calculation tools.

Startup Academy Online Course

Write your Investment Teaser

Investment Teaser Slide 4

Ideal for founders who are ready for action and want to get started with their preparation

What does a professional investment teaser look like? Understand which parts need to be included and see an example of how others have done it. Use the template and start writing your own investment teaser!

What’s included

  • Structure, language and expectation of investors
  • Template for the investment teaser (16 pages) with example text
  • Real world successful investment teaser example
  • Self-Check for reviewers to give feedback
  • Upload and peer review collection functionality
STEP 1 – UNDERSTAND

Understand the investment teaser

Why do I need an investment teaser? How does an investment teaser look like? What’s the investor language? What is a good structure?

STEP 2 – WRITE

Create your investment teaser document

How should I go about writing the investment teaser? Understand how to use the template. Go step-by-step through the template and start creating your investment teaser. If you have doubts about the content in one chapter, use our detailed help on chapters.

STEP 3 – IMPROVE

Get peer feedback with our framework

Now that I have written my investment teaser, is it good? Can people and potential investors understand it well? Can I be challenged and can someone give me structured feedback? Use our feedback possibility with a structured feedback template to collect improvement areas from your peers.

Go from Understanding to Doing

Startup Academy online courses help you understand the investor readiness process. Each online course explains one topic so you can plan your next steps.

We combine these elements to help you convince investors. So that your startup is worth investing in.

  • Expertise from 20 years of mergers & acquisitions projects,
  • Easy-to-use templates,
  • Actionable tips & tricks
  • Best-practice examples help you avoid common mistakes in the fundraising process

Get answers to your questions in regular live Q&A sessions

We hold regular live Q&A sessions online.  Get answers to all your questions while you are preparing your fundraising.

Your trainer: 20+ years mergers & acquisitions expert

Petra Wolkenstein has been negotiating and calculating valuations for targets in Eastern Europe for more than 10 years. She has experience as an M&A manager in the Telecoms industry. Since 2012 she has been supporting and negotiating investor deals for startups in ASG and CEE with her experts company Konsultori. Her knowledge and experience is basis for our online courses which are held by her. She is also your reference person in the online Q&A sessions.

Find out more about Petra on her LinkedIn or on Konsultori.

Petra Wolkenstein

Get investor-ready

On key2investors.com you’ll find everything in one place. No need to read yet another startup blog about getting an investor!

  • Benefit from our structured guide based on a proven process
  • Use valuation tools and our investor database
  • Create your investment proposal based on our template and guide.
  • Learn with virtual:lab videos
  • Book live Q&A sessions to get answers to all your questions

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