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The key2investors blog

How to convince investors

Understand why your startup is worth investing in, then simply explain this well to investors!
Yes, that’s great advice from Paul Graham. But how exactly do you do that?

women meeting

How Female Founders Can Increase Success in Investor Meetings

Raising venture capital can be a difficult and frustrating experience. Even if you have a great business idea, pitching to important investors can be a…

Venture Capital Method Calculation tool

The Venture Capital Method for the Valuation of a Pre-Revenue Startup

What is the Venture Capital Method? The Venture Capital Method (VCM) is a useful method for establishing the pre-money valuation of a pre-revenue startup. If…

white spring notebook

Are early stage startup valuations fixed or individual? How investors like Frank Thelen see that.

I spent some days in Latvia in January 2019 on training B2B startups in an accelerator about negotiation tactics. There were some questions coming up…

goal review

Fundraising 101: How to Become Investor-Ready

It’s easy to feel overwhelmed when you start looking for an investor for your startup. There are so many websites offering advice on what to…

People meeting

Understanding startup valuation: How to prepare for your first investor meeting

As my mother always said, “It takes money to make money.” But particularly for early-stage startups, it can be difficult to tell investors exactly why…

people using notebook

Investor-Readiness Goes Digital with virtual:labs

It's the end of the year and being an entrepreneur, you probably have already started to plan ahead for 2019. Thinking about what you want…

women meeting

5 Actions for Female Founders When Raising Venture Capital

“Too few female-led startups are getting investor-funded” – when this message kept coming up in various startup blogs and websites in the last few weeks…


How to Write the Perfect Startup Investment Teaser

The short answer? By putting in the effort and preparing well. Sorry if we just spoiled all the fun and excitement, but our consulting experience has…


Startup Valuation Resources

Early-stage startup valuation can be challenging. When it comes to selecting the right valuation method there is no single best choice. Different people – including investors…

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